Best Practices & Business Solutions

Monday, April 20, 2015   /   4:05 PM

“Brand Relevance” – Matte Black Shape Shift Digital Magazine

This month, I had the privilege of being asked to contribute to LA’s culture and marketing firm, Matte Black’s, monthly digital magazine, Shape Shift – “The Victory Issue”. Shape Shift melds trend and insight and spotlights the news, campaigns, trends, … Read more.


Wednesday, March 25, 2015   /   2:50 AM

Building Relationships and Securing Orders in Off-Market Times – Re-Post

In looking back at some older posts, I came across this one which still felt  relevant to me. As we have just wrapped up the Fall 15 market season, I wanted to re-share this post to offer some tips to … Read more.


Thursday, May 17, 2012   /   5:40 PM

SL Apparel Solutions: Year One in Review

Those of us that work in the fashion industry know all too well that time flies very, very quickly. We live months, seasons and even years ahead of the regular calendar. However 2011, with the successful launch of my business, … Read more.


Tuesday, January 24, 2012   /   5:23 PM

Denimocracy’s new site

I am proud of my client’s growth and commitment to do what it takes in today’s market to rebuild a brand…new designer, new and relevant product direction, new sales team, new e-commerce website and new PR and marketing plan! This … Read more.


Monday, September 12, 2011   /   11:14 PM

Collaborations: Innovation in Branding

Design collaborations are quickly becoming a regular extension of a label’s seasonal line offering. Collaborations have played a pivotal role in the industry’s evolution – we’ve begun to shift from an exclusive mindset to an inclusive culture. These partnerships can … Read more.


Friday, September 9, 2011   /   10:14 AM

Maximizing the Tradeshow Experience

Having just experienced the PROJECT tradeshow last week and looking forward to Coterie next week, I know the cost/benefit of these shows is front and center in the minds of every brand that was in attendance. What is the R.O.I … Read more.


Tuesday, June 14, 2011   /   8:58 PM

How to be Meaningful in Today’s Marketplace

It has become increasingly more clear over the last few years that the core of the fashion industry has undergone significant changes affecting every aspect of our business…WHAT sells, HOW it sells, WHO it sells to and WHY it sells. … Read more.